It is highly recommended for every business to define their ideal client. It helps businesses focus their efforts on the right target audience; it helps stay in business and serve their customers well.
When we started Winberry, we knew exactly who our clients were going to be. What we didn’t know was their full story. By sharing a story of our typical client, we hope to save time, money and frustration for our future customers.
Not all network marketing (also known as hybrid marketing) companies are created equal. But the ones that last, usually invest heavily in two aspects of their business: building a team of passionate reps and relying on technology that is scalable and fits their needs.
Their team members are fanatical brand ambassadors, skilled business people, and loyal customers. Their technology is built to last, yet able to adapt, and is custom. Custom is a magic word, but most our clients don’t arrive to the glorious stop of custom applications directly; most take quite a few detours.
Read MoreMore and more companies that inherently have nothing to do with MLM are using hybrid marketing model in order to increase their sales and reduce overhead.
Let’s take EXIT Realty, a very well-known real estate franchise brand, as an example. On their corporate website, EXIT specifically claims they’re not a multi-level marketing company, which is true. The company does, however, incentivize their agents by paying them residual income for their recruiting efforts.
What separates EXIT from a traditional MLM company? Merely a technicality. Their residuals and bonuses are paid via EXIT’s head office, and not subtracted from the new recruit’s commissions.
I actually had a pleasure of meeting Steve Morris, EXIT Realty’s Founder and Chairman, and seeing him present at an EXIT-sponsored event in Chicago in 2012.
Read MoreWriting the very first post is always exciting and a little bit scary… On the one hand, there’re so many things we want to share; on the other hand, all that white space is a little bit intimidating. Anyhow, we’re excited to officially announce the launch of our newest joint project: Winberry. Drumroll, please…
Winberry is a product of collaboration between the U.S.-based Intelligent Clout and U.K.-based Kartogram. Over the past few years we had a chance to work with several bold and creative clients. They understood the importance of both the innovative sales model and reliable custom-built software. They provided the seeds of ideas; we—unapologetically—used some serious genetic engineering, then planted the seeds, watered them, and watched them bear some very profitable fruits.
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